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“If the dogs are barking at your heels, you know you’re leading the pack” – Talmud

This is so important!

When you strive to succeed, some people will not like it.  When you strive to succeed, some people will talk about you.

When you become successful, some people will criticise and complain about you.

When you are successful, some people may decide not to like you anymore. Read More

What is the single most important element that leads to responses?  Do you know what this amazing Secret it?

Well, do you?

Before I give you the answer, I want to give you some examples from other media sources that know how to use this Secret very, very well. Read More

This won’t be a very long section.  It covers a simple, yet often abused, principle of good business.

You know how investment advisors and financial planners tell their clients and customers to diversify in order to protect against financial disaster striking any one asset?

How the ancient Greeks split up their merchandise that was being transported to ships?  They knew, if a ship sunk, this would prevent an entire quantity of a commodity going down.

Diversification just makes a good sense. Read More

There are many techniques in most industries that have nothing to do with just typically selling products/services, etc. as we’re taught from a traditional standpoint.

There are countless numbers of books, tapes and seminars that teach you how to use these specific techniques, and I’m not going to get into great detail about those in this section.  What I merely want to cover is the concept of using and knowing them in ways to become a consultant or advisor to people, so you’re able to make money in all kinds of markets and situations – without being dependent on just traditional ways of selling. Read More

Now is the time to take a very detailed walk through of the entire psychology of what we are doing and why we are doing things the way we do.

Let’s start with the entire basis for marketing in the first place.  In other words, what are we trying to accomplish?  (I know that sounds like a stupid question and you’re probably wondering if I’ve had a couple of quiet ones on the side or something!) Read More

This next topic, which is related to getting leads, involves the issue of working the hardest way possible versus the easiest way possible.  What do I mean by that?  And what does that have to do with getting leads?

Well, let’s back up a second, and talk about the silliest thing I see every day.  What I’m referring to is that almost every business, markets exactly backwards, and then is surprised to learn that hardly anyone is responding!

See, just about everyone does this: Read More