HI, My name is Andrea Anderson, Founder and Chief Ideas Specialist of Your Marketing Machines. I established Your Marketing Machines in 2015 after working as General Manager for a large marketing solutions company. The strategies being implemented were Out Of This World, clients achieving 1000% increase in qualified generated leads and high sales turnover.
However, what I also identified is that clients' businesses were failing to handle the massive increase in generated leads, sending operations into a tail spin. In a state of panic their solution – switch off their marketing until they had dealt with the new sales. You can imagine what happened next. Once the machine was switched off, it became difficult to resuscitate which required more investment of both time and money, starting the Marketing roundabout to keep spinning.
Prior to 2015, I had owned and operated a range of businesses from business education and mentoring, manufacturing, import/export, IT and web development to name a few. Some had been very successful, while others were not. what I came to appreciate is that business is a combination of finely tuned ingredients, that need to work in alignment. Those businesses which were successful ensured business goals and aspirations could be realistically achieved through marketing strategies.
It is because of my own business experiences that Your Marketing Machines exists today. With my team and I, we want your business to achieve your desired goals and aspirations - not just survive. Our philosophy is:
Without it, you experience the peaks and troughs of, success and failure.
Business relationships are important to us. They are valued because of their mutual benefits to support and grow. One of our mutual relationships is with QUT. Your Marketing Machines has been part of the QUT Work Integrated Learning Environment provider since 2018, providing real-world business experience for suitable second and third year students.
Your Marketing Machines see this is an opportunity to allow QUT students to integrate their learning in the real world, expand on their experience and open up potential employment pathways.
We thank QUT for allowing Your Marketing Machines to play a small part in supporting their Education.