Advertising Mistake #1 – Unwillingness To Grow, Learn, Change Or Act!
Selling any product or service is a process.
If you’re not continually growing and learning…you’re slowly dying.
If you’re unwilling to grow, learn, change or act, the world will pass you by. The same is true of marketing. Marketing is a process. It is the Life Force of your business.
Like the oxygen you breathe, it is the single most important activity in your business. It is not something that you do once in a while…No more than you would just breathe once in a while.
Good marketing is one continuous, flowing, life-enriching process.
So, resolve now to breathe more deeply and more richly! Demonstrate your willingness to grow, learn, live, change, act or prosper!
In scuba diving, there is a rule that you have to follow. It’s called “ABC” – “Always Breathe Continuously.” For our own company, we have a similar rule, but it is called “AMC” –
“Always Market Continuously”
That means you must have your marketing machine turned on, cranked on 24 hours a day, 7 days a week, 12 months out of the year, so you have a constant flow of prospects and leads coming into your life, a percentage of whom will become clients/customers/patients.
Now, there’s one thing that I want you to understand. I am continuously, constantly reading and going to seminars, talking to people and doing everything I can to further my education in marketing. I know that I can never learn enough about marketing to satisfy both my curiosity and my bank book.
I know that the more I learn and the more I study and the more I grow, the better my business will become. That has always been true. When it comes to marketing, we are going to be teaching you some little known secrets that are literally worth millions of dollars.
Techniques that will be worth millions of dollars to those of you who follow the Secrets and information we are teaching you. But if you think that learning this system alone is enough, you are wrong. It take continuous study and experimentation, testing and knowledge to be able to grow to become the best you can possibly be. And we all know if you don’t grow, you die.
When it comes to marketing, you have to always grow, learn and study human nature, because what we are really talking about is becoming an expert at the human condition and understanding how human minds work. And the better you understand how human minds work the better your marketing will be!
Why? Because you will always be marketing directly to people – to their emotions and to getting them where they live – in their heart. So, yes, it’s hard work, but nobody said this was going to be easy, did they? Besides, if it was that easy, everyone would be doing it!
But if you don’t give your prospect a reason to do something RIGHT NOW – especially with the FREE reports and free information, you’re not going to get near the kind of responses that you could and should be getting with your marketing.
Everyone needs a good reason to get up off the couch and respond. Make sure you give them one!