Advertising Mistake #19 No Reason To Take Action…
Take another look at your marketing.
Would you drop whatever you were if you received or saw any of your materials? Is there any reason or incentive to act at all, let alone NOW!
How many points of the proven advertising formula does your stuff hit?
- Get Attention!
- Arouse Interest and Emotion
- Tell an interesting story in a believable way
- Offer an incentive to take action…NOW!
- Ask for action and make it easy for people to do so
They don’t hit too many, do they?
In fact they pretty much miss all the five points of getting people to respond. (I’ll bet it’s true, without even seeing them!)
Now, even if you make an offer and don’t give people a reason to act, it still won’t be successful advertising.
For example, if you are a professional with a local market, and you offered a “consultation” as your free offer at the end of an ad, no one has any specific reason for wanting to respond to you.
Because every business person in town is going to offer a consultation.
That’s why we think the free report concept has worked so well over the years.
Because it’s giving people a reason to take action and a reason to take action NOW, because they want that information.
To have people just respond to you as we discussed earlier – that doesn’t give them a reason to respond now. You’re not offering them anything that stimulates them to move off their butts and do something about it right now!
The other this is, if somebody is interested they’ll want to take action right now. They won’t want to wait…because buying a computer, home, car, etc is something they are very motivated to do.
But if you don’t give them a reason to do something right now, especially with the free reports and free information, you’re not going to get near the kind of responses that you could and should be getting with your marketing. Everyone needs a good reason to get up off the couch and respond. Make sure you give them one!