[ { "post_id": "114", "post_category_id": "4", "post_title": "Marketing Mistake 12: Misguided Baiting Strategies", "post_content_short": "Are you tired of witnessing marketing efforts fall short of expectations? The culprit often lies in the bait we choose.", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/114\/Marketing-Mistake-12-Wrong-Bait-.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-mistake-12-misguided-baiting-strategies\/", "post_date": "2024-02-21 02:23:00" }, { "post_id": "110", "post_category_id": "4", "post_title": "Mistake #8: Leaving Change to Chance", "post_content_short": "Whether you're offering a product or service, everything follows a process. Each step or point leads to another, creating a path from\ninquiry to customer—a journey that demands constant growth, learning, and adaptability. Stagnation is not an option.", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/110\/Leaving-Change-to-Chance-1.png", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-mistake-8-leaving-change-to-chance\/", "post_date": "2024-02-20 05:23:00" }, { "post_id": "106", "post_category_id": "2", "post_title": "Marketing Mistake #1: Not Marketing at All", "post_content_short": "You might possess market research, a marketing strategy, diverse advertising methods, and so forth. But, do these components truly deliver\n\tresults? Let's revisit your marketing efforts. \n

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", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/106\/Marketing-mistake-1-not-marketing-at-all-2.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-mistake-1-not-marketing-at-all\/", "post_date": "2024-02-20 02:32:00" }, { "post_id": "113", "post_category_id": "4", "post_title": "Marketing Mistake 11: Leaving Your Client Unimpressed", "post_content_short": "As a business professional providing goods or services, the essence of client relationship relationships boils down to three fundamental\nreasons...", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/113\/Marketing-Mistake-10-Not-Thinking-of-Your-Customer-3-.png", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-mistake-11-leaving-your-client-unimpressed\/", "post_date": "2024-01-19 06:03:00" }, { "post_id": "108", "post_category_id": "4", "post_title": "Marketing Mistake #6: No Motivating or Appealing Offer", "post_content_short": "Optimal marketing aims to elicit a response, prompting engagement such as phone calls, client visits, and qualified business inquiries.\nEvery communication tool, from business cards to advertisements, should strategically incorporate compelling narratives and...", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/108\/Intriguing-3.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-mistake-6-no-motivating-or-appealing-offer\/", "post_date": "2024-01-09 05:08:00" }, { "post_id": "27", "post_category_id": "2", "post_title": "Marketing Mistake #2 – Promising The Same Old Stuff", "post_content_short": "I've just completed reviewing yet another pile of personal brochures, brimming with cliché words that have been overused and rendered\nmeaningless.", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/27\/Promising-The-Same-Old-Stuff.png", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-mistake-2-promising-the-same-old-stuff\/", "post_date": "2023-11-20 00:00:00" }, { "post_id": "2", "post_category_id": "2", "post_title": "Marketing Secret #30 Building Relationships based on Empathy and Respect", "post_content_short": "Raise your hands if you're generally sceptical of any salesperson, business owner or professional who states they are a 'trusted\n\tadvisor'?  The fact they even have to use the word trusted, makes them distrustful. \n", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/2\/respect-1024x421.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-secret-30-building-empathy-and-respect\/", "post_date": "2023-11-12 00:00:00" }, { "post_id": "111", "post_category_id": "4", "post_title": "Marketing Mistake #8: Leaving Change to Chance", "post_content_short": "Whether you're offering a product or service, everything follows a process. Each step or point leads to another, creating a path from\ninquiry to customer—a journey that demands constant growth, learning, and adaptability. Stagnation is not an option.", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/111\/Leaving-Change-to-Chance-1.png", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-mistake-8-leaving-change-to-chance\/", "post_date": "2023-10-16 05:25:00" }, { "post_id": "14", "post_category_id": "2", "post_title": "Marketing Secret #29 Don’t Apologise Or Make Excuses For Being Truly Excellent At What You Do!", "post_content_short": "“If the dogs are barking at your heels, you know you’re leading the pack” – Talmud This is so important! When you strive to succeed, some people will not like it.  When you strive to succeed, some people will talk about you. When you become successful, some people will criticise and complain about you. When … Read More<\/a>\n", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/14\/rBVHzEXo.jpeg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-secret-29-dont-apologise-or-make-excuses-for-being-truly-excellent-at-what-you-do\/", "post_date": "2023-09-24 00:00:00" }, { "post_id": "15", "post_category_id": "4", "post_title": "Marketing Secret #28 The Most Important Emotion To Create If You Want People To Respond To You!", "post_content_short": "What is the single most important element that leads to responses?  Do you know what this amazing Secret it? Well, do you? Before I give you the answer, I want to give you some examples from other media sources that know how to use this Secret very, very well.\n", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/15\/stay-curious.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-secret-28-the-most-important-emotion-to-create-if-you-want-people-to-respond-to-you\/", "post_date": "2023-09-17 00:00:00" }, { "post_id": "105", "post_category_id": "2", "post_title": "Marketing Mistake #9 - Afraid of Change", "post_content_short": "Are you aiming for different results in your business while sticking to familiar routines? If so, it's time for a conversation!\n\tAchieving new results requires a shift in the steps taken to attain them.  In simpler terms, you need to change what YOU<\/strong>\n\tdo. Drawing from my experience of guiding numerous professionals across various specialties, I've observed that this cycle of insanity\n\tposes a significant challenge<\/big>\n", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/105\/chameleon-odom-web__FocusFillWzY0NCwzMzgsInkiLDEyXQ.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-mistake-9-afraid-of-change\/", "post_date": "2023-07-14 14:00:00" }, { "post_id": "37", "post_category_id": "4", "post_title": "Marketing Secret #101 Do Something Now!", "post_content_short": "IF YOU ARE NOT EXACTLY SURE IF AN IDEA IS GOOD, OR IF IT WILL WORK, OR IF THE COLOURS ARE RIGHT, OR IF THE COPY IS BORING, OR WHATEVER,\nDON’T THINK IT TO DEATH! JUST START IT, TEST IT, AND DO SOMETHING!", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/37\/do-something-now.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-secret-101-do-something-now\/", "post_date": "2023-06-25 00:00:00" }, { "post_id": "112", "post_category_id": "4", "post_title": "Marketing Mistake #10: Relying on Image Ads and Name Recognition Alone", "post_content_short": "If you ever inquiry among peers in your industry about the effectiveness of their marketing spending, chances are you'll hear a familiar response...", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/112\/Recognition-Doesnt-Come-from-Image-Ads-and-Name-Recognition-Alone-1.png", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-mistake-10-image-marketing-and-personal-name-recognition-do-not-make-people-respond\/", "post_date": "2023-05-12 05:39:00" }, { "post_id": "19", "post_category_id": "2", "post_title": "Marketing Secret #24 - THE PATH OF LEAST RESISTANCE", "post_content_short": "There are literally thousands of potential tightly-niched markets out there. Your first job is to understand them; how big the market is;\nlevel of competition; potential for real growth; financial viability...and so on.  Even before you think about what kind of\nproducts\/services they might buy from you!", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/19\/running-uphill.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-secret-24-the-path-of-least-resistance\/", "post_date": "2022-09-03 00:00:00" }, { "post_id": "45", "post_category_id": "4", "post_title": "Marketing Secret #92 Overcoming Procrastination and Moving Forward!", "post_content_short": "One of the biggest problems I see from people who have enrolled in my course, is that they want to make more money, but their thinking and feelings get in the way.  Imagine if we could change this with one simple technique. ", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/45\/time-procrastination.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-secret-92-overcoming-procrastination-and-moving-forward\/", "post_date": "2021-05-28 00:00:00" } ]