[ { "post_id": "36", "post_category_id": "3", "post_title": "Marketing Secret #2 - Doing What You’ve Always Done Only Gets You What You’ve Always Got!", "post_content_short": "Marketing authority Tony Robbins says that the definition of insanity is to do the same things you’ve always done and expect to get different results. Quite profound, wouldn’t you say? So, let’s think about this some more. Are you wondering how to get different results in your business, while continuing to do what you’ve always … Read More<\/a>\n", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/36\/make-a-change.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-secret-2-doing-what-youve-always-done-only-gets-you-what-youve-always-got-2\/", "post_date": "2024-03-15 03:45:00" }, { "post_id": "31", "post_category_id": "4", "post_title": "Marketing Secret #7 If It Looks Like Advertising, Most People Tune It Out And Don’t Even Read It!", "post_content_short": "Pardon me! But, I’ve gotta get something cleared up here. THE BIGGEST MISTAKE … THE WRONG ADVICE … THE WORST IDEA … THE CRAZIEST MYTH …is the suggestion that “good advertising” should have pretty pictures, slogans, plenty of white space … and sound like this: “We are ABC Computer Services promise to provide you with … Read More<\/a>\n", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/31\/ear-pieces-and-phone.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-secret-7-if-it-looks-like-advertising-most-people-tune-it-out-and-dont-even-read-it-2\/", "post_date": "2024-03-05 00:00:00" }, { "post_id": "110", "post_category_id": "4", "post_title": "Mistake #8: Leaving Change to Chance", "post_content_short": "Whether you're offering a product or service, everything follows a process. Each step or point leads to another, creating a path from\ninquiry to customer—a journey that demands constant growth, learning, and adaptability. Stagnation is not an option.", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/110\/Leaving-Change-to-Chance-1.png", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-mistake-8-leaving-change-to-chance\/", "post_date": "2024-02-20 05:23:00" }, { "post_id": "77", "post_category_id": "7", "post_title": "Marketing Secret #59 Shifting from USP to MOU", "post_content_short": "The shift in energy and emotion from USP to MOU is subtle, yet quite powerful.  Where USP is an outward transaction where you SELL your proposal, MOU is an inward approach where you establish your own unique style, brand, business position. … Read\nMore<\/a>", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/77\/I-hate-selling.png", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-secret-59-shfting-from-usp-to-mou\/", "post_date": "2024-02-16 00:00:00" }, { "post_id": "113", "post_category_id": "4", "post_title": "Marketing Mistake 11: Leaving Your Client Unimpressed", "post_content_short": "As a business professional providing goods or services, the essence of client relationship relationships boils down to three fundamental\nreasons...", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/113\/Marketing-Mistake-10-Not-Thinking-of-Your-Customer-3-.png", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-mistake-11-leaving-your-client-unimpressed\/", "post_date": "2024-01-19 06:03:00" }, { "post_id": "25", "post_category_id": "4", "post_title": "Marketing Mistake #4 –Boring Marketing", "post_content_short": "Consider for a moment: What appeals to your human nature?  <\/big>We all appreciate joy, laughter, and the presence of happiness in\n\tour lives!  The key lies in human interaction. Envision the strategic fusion of humour with compelling messages that not only\n\tresonate, but prompt immediate action, promoting inquiries, or visits!\n", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/25\/boring-marketing.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-mistake-4-boring-marketing\/", "post_date": "2024-01-12 00:00:00" }, { "post_id": "47", "post_category_id": "4", "post_title": "Marketing Secret #90 How Much Should It Cost TO Get A Client??", "post_content_short": "HOW MUCH IS IT REASONABLE TO SPEND TO GET A PAYING PERSON?” The following rule should be understood right away: Your advertising (prospecting) generated clientd should end up providing a small profit. Your big profits will … Read\nMore<\/a>", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/47\/confetti-throwing.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-secret-90-how-much-should-it-cost-to-get-a-client\/", "post_date": "2024-01-04 00:00:00" }, { "post_id": "27", "post_category_id": "2", "post_title": "Marketing Mistake #2 – Promising The Same Old Stuff", "post_content_short": "I've just completed reviewing yet another pile of personal brochures, brimming with cliché words that have been overused and rendered\nmeaningless.", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/27\/Promising-The-Same-Old-Stuff.png", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-mistake-2-promising-the-same-old-stuff\/", "post_date": "2023-11-20 00:00:00" }, { "post_id": "107", "post_category_id": "5", "post_title": "Marketing Mistake #5: No Prospects for Cold Prospects", "post_content_short": "Do you hate to cold call for business? GREAT. You're not alone. Most business professionals hate cold calling. The challenges of\ntraditional cold prospects methods are not just distasteful but also inefficient...", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/107\/Marketing-mistake-5you-will-become-the-magnet.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-mistake-5-no-prospects-for-cold-prospects\/", "post_date": "2023-10-20 04:44:00" }, { "post_id": "14", "post_category_id": "2", "post_title": "Marketing Secret #29 Don’t Apologise Or Make Excuses For Being Truly Excellent At What You Do!", "post_content_short": "“If the dogs are barking at your heels, you know you’re leading the pack” – Talmud This is so important! When you strive to succeed, some people will not like it.  When you strive to succeed, some people will talk about you. When you become successful, some people will criticise and complain about you. When … Read More<\/a>\n", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/14\/rBVHzEXo.jpeg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-secret-29-dont-apologise-or-make-excuses-for-being-truly-excellent-at-what-you-do\/", "post_date": "2023-09-24 00:00:00" }, { "post_id": "15", "post_category_id": "4", "post_title": "Marketing Secret #28 The Most Important Emotion To Create If You Want People To Respond To You!", "post_content_short": "What is the single most important element that leads to responses?  Do you know what this amazing Secret it? Well, do you? Before I give you the answer, I want to give you some examples from other media sources that know how to use this Secret very, very well.\n", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/15\/stay-curious.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-secret-28-the-most-important-emotion-to-create-if-you-want-people-to-respond-to-you\/", "post_date": "2023-09-17 00:00:00" }, { "post_id": "109", "post_category_id": "4", "post_title": "Marketing Mistake #7: Don't Follow The Pied Piper", "post_content_short": "Regrettably, I come across countless business cards, flyers, and marketing brochures from various industries, all resembling one another and\n\tconveying identical messages.The invested time and money in these materials easily amount to hundreds of hours and thousands of\n\tdollars. Are you following the Pied Piper?\n", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/109\/Marketing-Mistake-7-Dont-Follow-the-Pied-Piper!-3.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-mistake-7-dont-follow-the-pied-piper\/", "post_date": "2023-09-08 05:14:00" }, { "post_id": "23", "post_category_id": "3", "post_title": "Marketing Secret #21 THEIR WANTS ARE ALL THAT MATTERS!", "post_content_short": "Almost all of the marketing and referral-getting we see is based on a laundry list of what you think prospective clients\/customers\/patients should care about, and that’s why no one responds! Yes, you know what I’m talking about.  Things like: \n", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/23\/what-do-you-think.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-secret-21-their-wants-are-all-that-matters\/", "post_date": "2023-08-20 00:00:00" }, { "post_id": "26", "post_category_id": "4", "post_title": "Marketing Mistake #3 – Offering Nothing New", "post_content_short": "Are you familiar with Einstein's famous definition of insanity? "Insanity:Doing the same thing over and over again." If\nyou're experiencing consistently unsatisfactory results, it's time to examine your situation more closely and answer on..", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/26\/Marketing-Mistake-3-Offering-Nothing-New.png", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-mistake-3-offering-nothing-new\/", "post_date": "2023-07-30 00:00:00" }, { "post_id": "105", "post_category_id": "2", "post_title": "Marketing Mistake #9 - Afraid of Change", "post_content_short": "Are you aiming for different results in your business while sticking to familiar routines? If so, it's time for a conversation!\n\tAchieving new results requires a shift in the steps taken to attain them.  In simpler terms, you need to change what YOU<\/strong>\n\tdo. Drawing from my experience of guiding numerous professionals across various specialties, I've observed that this cycle of insanity\n\tposes a significant challenge<\/big>\n", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/105\/chameleon-odom-web__FocusFillWzY0NCwzMzgsInkiLDEyXQ.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-mistake-9-afraid-of-change\/", "post_date": "2023-07-14 14:00:00" }, { "post_id": "49", "post_category_id": "6", "post_title": "Marketing Secret #88 Using The Right Computer Software", "post_content_short": "I know this chapter might be pointless to some people, however this is where you can waste the most money and time in business.What area is\n\tthat? Automation and computer software. \n\n
", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/49\/software.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-secret-88-using-the-right-computer-software\/", "post_date": "2023-05-14 00:00:00" }, { "post_id": "112", "post_category_id": "4", "post_title": "Marketing Mistake #10: Relying on Image Ads and Name Recognition Alone", "post_content_short": "If you ever inquiry among peers in your industry about the effectiveness of their marketing spending, chances are you'll hear a familiar response...", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/112\/Recognition-Doesnt-Come-from-Image-Ads-and-Name-Recognition-Alone-1.png", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-mistake-10-image-marketing-and-personal-name-recognition-do-not-make-people-respond\/", "post_date": "2023-05-12 05:39:00" }, { "post_id": "66", "post_category_id": "3", "post_title": "Marketing Secret #70 Working With Related Professionals", "post_content_short": "I want to talk about a subject that I believe, is one of the best ways to make money, cost effectively which is overlooked or passed up by\n\tmost businesses.  What am I talking about? Joint Venturing With Other Related Professionals.\n", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/66\/team-of-professionals.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-secret-70-working-with-related-professionals\/", "post_date": "2023-03-12 00:00:00" }, { "post_id": "38", "post_category_id": "4", "post_title": "Marketing Secret #100 Develop Balance In Your Life", "post_content_short": "Well, I hope that you have enough information to start a new life of marketing success! I know that there is so much material here, that you may be tempted to skip some steps and go lightly through the systems. Don’t do that! Just read, and listen, and study, and work, and get yourself to … Read More<\/a>\n", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/38\/stones-balanced.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-secret-100-develop-balance-in-your-life\/", "post_date": "2022-06-18 00:00:00" }, { "post_id": "45", "post_category_id": "4", "post_title": "Marketing Secret #92 Overcoming Procrastination and Moving Forward!", "post_content_short": "One of the biggest problems I see from people who have enrolled in my course, is that they want to make more money, but their thinking and feelings get in the way.  Imagine if we could change this with one simple technique. ", "post_icon": "https:\/\/www.yourmarketingmachines.com.au\/media\/website_posts\/45\/time-procrastination.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.yourmarketingmachines.com.au\/blog\/marketing-secret-92-overcoming-procrastination-and-moving-forward\/", "post_date": "2021-05-28 00:00:00" } ]