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  <posts>
    <post_id>36</post_id>
    <post_category_id>3</post_category_id>
    <post_title><![CDATA[Marketing Secret #2 - Doing What You’ve Always Done Only Gets You What You’ve Always Got!]]></post_title>
    <post_content_short><![CDATA[Marketing authority Tony Robbins says that the definition of insanity is to do the same things you’ve always done and expect to get different results. Quite profound, wouldn’t you say? So, let’s think about this some more. Are you wondering how to get different results in your business, while continuing to do what you’ve always … <a href="/marketing-secret-2-doing-what-youve-always-done-only-gets-you-what-youve-always-got-2/" class="more-link">Read More</a>
]]></post_content_short>
    <post_icon>https://www.yourmarketingmachines.com.au/media/website_posts/36/make-a-change.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.yourmarketingmachines.com.au/blog/marketing-secret-2-doing-what-youve-always-done-only-gets-you-what-youve-always-got-2/</post_content_url>
    <post_date>2024-03-15 03:45:00</post_date>
  </posts>
  <posts>
    <post_id>110</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[Mistake #8: Leaving Change to Chance]]></post_title>
    <post_content_short><![CDATA[Whether you're offering a product or service, everything follows a process. Each step or point leads to another, creating a path from
inquiry to customer—a journey that demands constant growth, learning, and adaptability. Stagnation is not an option.]]></post_content_short>
    <post_icon>https://www.yourmarketingmachines.com.au/media/website_posts/110/Leaving-Change-to-Chance-1.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.yourmarketingmachines.com.au/blog/marketing-mistake-8-leaving-change-to-chance/</post_content_url>
    <post_date>2024-02-20 05:23:00</post_date>
  </posts>
  <posts>
    <post_id>77</post_id>
    <post_category_id>7</post_category_id>
    <post_title><![CDATA[Marketing Secret #59 Shifting from USP to MOU]]></post_title>
    <post_content_short><![CDATA[The shift in energy and emotion from USP to MOU is subtle, yet quite powerful.  Where USP is an outward transaction where you SELL your proposal, MOU is an inward approach where you establish your own unique style, brand, business position. … <a class="more-link" href="/blog/marketing-secret-59-shfting-from-usp-to-mou/" target="_blank" title="Shifting from USP to MOU">Read
More</a>]]></post_content_short>
    <post_icon>https://www.yourmarketingmachines.com.au/media/website_posts/77/I-hate-selling.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.yourmarketingmachines.com.au/blog/marketing-secret-59-shfting-from-usp-to-mou/</post_content_url>
    <post_date>2024-02-16 00:00:00</post_date>
  </posts>
  <posts>
    <post_id>113</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[Marketing Mistake 11: Leaving Your Client Unimpressed]]></post_title>
    <post_content_short><![CDATA[As a business professional providing goods or services, the essence of client relationship relationships boils down to three fundamental
reasons...]]></post_content_short>
    <post_icon>https://www.yourmarketingmachines.com.au/media/website_posts/113/Marketing-Mistake-10-Not-Thinking-of-Your-Customer-3-.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.yourmarketingmachines.com.au/blog/marketing-mistake-11-leaving-your-client-unimpressed/</post_content_url>
    <post_date>2024-01-19 06:03:00</post_date>
  </posts>
  <posts>
    <post_id>26</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[Marketing Mistake #3 – Offering Nothing New]]></post_title>
    <post_content_short><![CDATA[Are you familiar with Einstein's famous definition of insanity? "Insanity:Doing the same thing over and over again." If
you're experiencing consistently unsatisfactory results, it's time to examine your situation more closely and answer on..]]></post_content_short>
    <post_icon>https://www.yourmarketingmachines.com.au/media/website_posts/26/Marketing-Mistake-3-Offering-Nothing-New.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.yourmarketingmachines.com.au/blog/marketing-mistake-3-offering-nothing-new/</post_content_url>
    <post_date>2023-07-30 00:00:00</post_date>
  </posts>
  <posts>
    <post_id>49</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Marketing Secret #88 Using The Right Computer Software]]></post_title>
    <post_content_short><![CDATA[I know this chapter might be pointless to some people, however this is where you can waste the most money and time in business.What area is
	that? Automation and computer software. 

<br />]]></post_content_short>
    <post_icon>https://www.yourmarketingmachines.com.au/media/website_posts/49/software.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.yourmarketingmachines.com.au/blog/marketing-secret-88-using-the-right-computer-software/</post_content_url>
    <post_date>2023-05-14 00:00:00</post_date>
  </posts>
</root>
