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  <posts>
    <post_id>116</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[Marketing secret #1 Creating a Wow Brand Culture]]></post_title>
    <post_content_short><![CDATA[<big>Creating a "wow" brand culture goes beyond just offering great products or services...</big>It's about cultivating an
	environment where every aspect of your brand resonates with your clients on a deeper level.  Here are some key strategies to help you
	build a wow brand culture:
]]></post_content_short>
    <post_icon>https://www.yourmarketingmachines.com.au/media/website_posts/116/happy-culture.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.yourmarketingmachines.com.au/blog/marketing-secret-1-creating-a-wow-brand-culture/</post_content_url>
    <post_date>2024-04-05 06:17:00</post_date>
  </posts>
  <posts>
    <post_id>115</post_id>
    <post_category_id>5</post_category_id>
    <post_title><![CDATA[Marketing Secret #105 Let me tell you about the marshmallows]]></post_title>
    <post_content_short><![CDATA[One of the newest team members asked the question; "How do you cope when people say NO to you?".  A waitress arrived with our
order, a cup of hot chocolate with the marshmallow placed in front of me. I picked it up and then proceeded to ask around the group - "would you like my marshmallow?".  Some shook their head no, some nodded, but one woman grabbed the marshmallow and said "I'll Have It!"]]></post_content_short>
    <post_icon>https://www.yourmarketingmachines.com.au/media/website_posts/115/marshmallow.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.yourmarketingmachines.com.au/blog/marketing-secret-105-let-me-tell-you-about-the-marshmallows/</post_content_url>
    <post_date>2024-02-26 03:41:00</post_date>
  </posts>
  <posts>
    <post_id>114</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[Marketing Mistake 12: Misguided Baiting Strategies]]></post_title>
    <post_content_short><![CDATA[Are you tired of witnessing marketing efforts fall short of expectations? The culprit often lies in the bait we choose.]]></post_content_short>
    <post_icon>https://www.yourmarketingmachines.com.au/media/website_posts/114/Marketing-Mistake-12-Wrong-Bait-.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.yourmarketingmachines.com.au/blog/marketing-mistake-12-misguided-baiting-strategies/</post_content_url>
    <post_date>2024-02-21 02:23:00</post_date>
  </posts>
  <posts>
    <post_id>77</post_id>
    <post_category_id>7</post_category_id>
    <post_title><![CDATA[Marketing Secret #59 Shifting from USP to MOU]]></post_title>
    <post_content_short><![CDATA[The shift in energy and emotion from USP to MOU is subtle, yet quite powerful.  Where USP is an outward transaction where you SELL your proposal, MOU is an inward approach where you establish your own unique style, brand, business position. … <a class="more-link" href="/blog/marketing-secret-59-shfting-from-usp-to-mou/" target="_blank" title="Shifting from USP to MOU">Read
More</a>]]></post_content_short>
    <post_icon>https://www.yourmarketingmachines.com.au/media/website_posts/77/I-hate-selling.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.yourmarketingmachines.com.au/blog/marketing-secret-59-shfting-from-usp-to-mou/</post_content_url>
    <post_date>2024-02-16 00:00:00</post_date>
  </posts>
  <posts>
    <post_id>113</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[Marketing Mistake 11: Leaving Your Client Unimpressed]]></post_title>
    <post_content_short><![CDATA[As a business professional providing goods or services, the essence of client relationship relationships boils down to three fundamental
reasons...]]></post_content_short>
    <post_icon>https://www.yourmarketingmachines.com.au/media/website_posts/113/Marketing-Mistake-10-Not-Thinking-of-Your-Customer-3-.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.yourmarketingmachines.com.au/blog/marketing-mistake-11-leaving-your-client-unimpressed/</post_content_url>
    <post_date>2024-01-19 06:03:00</post_date>
  </posts>
  <posts>
    <post_id>2</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[Marketing Secret #30 Building Relationships based on Empathy and Respect]]></post_title>
    <post_content_short><![CDATA[Raise your hands if you're generally sceptical of any salesperson, business owner or professional who states they are a 'trusted
	advisor'?  The fact they even have to use the word trusted, makes them distrustful. 
]]></post_content_short>
    <post_icon>https://www.yourmarketingmachines.com.au/media/website_posts/2/respect-1024x421.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.yourmarketingmachines.com.au/blog/marketing-secret-30-building-empathy-and-respect/</post_content_url>
    <post_date>2023-11-12 00:00:00</post_date>
  </posts>
  <posts>
    <post_id>5</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[Marketing Secret #39 How To Use FREE Report Offers As Tempting “Bait” To Motivate Prospects To Call YOU!]]></post_title>
    <post_content_short><![CDATA[I presume you have been wondering about the free reports?? If you haven’t please check and make sure you’re still breathing.  You may be dead…and not know it! Just a little joke, folks…I just wanted to make sure you’re still alert and awake!
]]></post_content_short>
    <post_icon>https://www.yourmarketingmachines.com.au/media/website_posts/5/knowledge.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.yourmarketingmachines.com.au/blog/marketing-secret-39-how-to-use-free-report-offers-as-tempting-bait-to-motivate-prospects-to-call-you/</post_content_url>
    <post_date>2023-10-29 00:00:00</post_date>
  </posts>
  <posts>
    <post_id>107</post_id>
    <post_category_id>5</post_category_id>
    <post_title><![CDATA[Marketing Mistake #5: No Prospects for Cold Prospects]]></post_title>
    <post_content_short><![CDATA[Do you hate to cold call for business? GREAT. You're not alone. Most business professionals hate cold calling. The challenges of
traditional cold prospects methods are not just distasteful but also inefficient...]]></post_content_short>
    <post_icon>https://www.yourmarketingmachines.com.au/media/website_posts/107/Marketing-mistake-5you-will-become-the-magnet.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.yourmarketingmachines.com.au/blog/marketing-mistake-5-no-prospects-for-cold-prospects/</post_content_url>
    <post_date>2023-10-20 04:44:00</post_date>
  </posts>
  <posts>
    <post_id>23</post_id>
    <post_category_id>3</post_category_id>
    <post_title><![CDATA[Marketing Secret #21 THEIR WANTS ARE ALL THAT MATTERS!]]></post_title>
    <post_content_short><![CDATA[Almost all of the marketing and referral-getting we see is based on a laundry list of what you think prospective clients/customers/patients should care about, and that’s why no one responds! Yes, you know what I’m talking about.  Things like: 
]]></post_content_short>
    <post_icon>https://www.yourmarketingmachines.com.au/media/website_posts/23/what-do-you-think.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.yourmarketingmachines.com.au/blog/marketing-secret-21-their-wants-are-all-that-matters/</post_content_url>
    <post_date>2023-08-20 00:00:00</post_date>
  </posts>
  <posts>
    <post_id>18</post_id>
    <post_category_id>8</post_category_id>
    <post_title><![CDATA[Marketing Secret #25 - THE REAL MISSION]]></post_title>
    <post_content_short><![CDATA[Now is the time to understand what we are doing and why we are doing things the way we do. Let’s start with the entire basis for marketing
in the first place.  In other words, what are we trying to accomplish? I know that sounds … <a href="/marketing-secret-25-the-real-mission/" class="more-link">Read
More</a>]]></post_content_short>
    <post_icon>https://www.yourmarketingmachines.com.au/media/website_posts/18/the-real-mission.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.yourmarketingmachines.com.au/blog/marketing-secret-25-the-real-mission/</post_content_url>
    <post_date>2021-09-03 00:00:00</post_date>
  </posts>
</root>
