Complete Business Re-Brand

KPS Wealth - Protect. Grow. Prosper.  The KPS Wealth brand comprised of three Queensland based partners with extensive experience  across legacy planning, wealth management and wealth preservation.  After 13 years operating under a previous name, the partners wanted to consolidate their knowledge, skills and expertise while maintaining a level of trust and professionalism for their high- net worth clients.

KPS Wealth takes a holistic approach to wealth creation, management and planning ensuring all components of their client's lifestyle and future aspirations are considered along their own journey.  

The first important step was to determine how the partners wanted to be perceived and received in the market.  Already possessing credibility and trust in the market place, we needed to define their narrative.  Discussions with the partners identified a genuine desire to maintain human connection and relationship building, allowing financial conversations to flow with ease.  It was important to capture their true intentions in both the language and visuals.


The language chosen for their website and accompanying content was intentional, allowing the human aspect of wealth management to be relevant, generation to generation.  In the same story, we needed to show that their solution-simplicity and structured processes.

The new website is human-centric where the partners their team are highlighted.  The imagery used across the website aligns human character and peace-of-mind when working with KPS Wealth.


The brand elements align beautifully with the narrative, highlighting high end simplicity, structure and trust, while successfully integrating the three partners, their individual specialities and two locations. 

A complete rebrand is perfect for an expanding business who desires their marketing position to be reflected by their brand.


Market strategy, Brand re-design, New website build

Who did what:

Marketing strategy and website build by Your Marketing Machines
Brand Design and collateral by Design Governess

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