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Whether you’re selling a product or a service, everything in business is a process.  One step or point, leads to another, and another, and hopefully you go from enquiry to customer.

However, to chase the proverbial golden egg, there is always a need for growth, learning and change. Or die.

The same is said for marketing as well.  If you aren’t marketing, you actually don’t exist…literally.

What we need to understand is … How to improve our Marketing so we can be found, over and over again.

You see, marketing is a process – it is the Life Force of your business.  Read More