Marketing Mistake #6
No Intriguing or Compelling Offer
Optimal marketing aims to elicit a response, prompting engagement such as phone calls, client visits, and qualified business
inquiries. Every communication tool, from business cards to advertisements, should strategically incorporate compelling narratives and
enticing offers, designed to motivate audience response.
Mere exposure is not enough; the goal is to cultivate meaningful interactions that drive business outcomes.
The Best Things in Life are FREE!
While discussing the limited value of simply gaining visibility, it's crucial to recognize that a marketing plan, even one with a
captivating headline, may fall short in generating responses if it lacks an enticing offer. Our consistent recommendation is to provide a
FREE report.
Why a free report? Because it aligns with what people desire. When prospects explore your website or retail space, they often find
themselves in the 'looking zone,' not yet ready to make a purchase. They seek more information to make well-informed decisions.
Your marketing strategy should not only grab attention with a compelling headline and interesting content but also deliver a meaningful
offer. We've discovered that offering a 'FREE report' is remarkably effective—it's free, and it delves deeper into the curiosity sparked by
the headline and the ad.
Need to evaluate your business narrative and offers? Let's chat now.
Book Here for a
free 30-minute meeting with our Chief Ideas Specialist, Andrea Anderson.
Free reports can take various forms, from printed materials to downloadable PDFs, audio, or video content. Regardless of your market, your headlines must be attention-grabbing, and your offer must fulfill the generated curiosity. Boring, self-centered offers won't cut it. Your offer should be something genuinely desired and intriguing.
Free information is a cost-effective tool, providing compelling content for those seeking something without creating a sense of threat.
Offering a chance to talk or pushing sales may not yield optimal responses, especially if potential clients fear high-pressure tactics.
"Boring, self-centered offers won't cut it."
If you can devise a more compelling offer than a free report, that's fantastic. The key is to have an offer that sparks curiosity and is
non-threatening for maximum responses.
Even in retail, free reports can play a pivotal role. For instance, 'Released At Last – The 10 Best Little Known Hideaway Restaurants
in Perth' or '10 Ways To A Great Pair Of Blue Jeans Without Spending A Lot Of Money' can cater to the specific interests of your business.
Regardless of your industry, crafting a FREE report tailored to your prospective clients/customers/patients is not only cost-effective
but also sets the foundation for successful engagement.
So, steer clear of offers that may evoke 'salesperson' concerns and always present an offer that resonates with your audience to garner
responses to your marketing efforts.
Just be prepared if the initial offer isn't you.
If you need help finding your Real Mission, reach out to us at
support@yourmarketingmachines.com.au,
or call 0401304662 or book a 30-minute no-obligation call with one of our team
members.
Meet the Marketing Machine
Andrea Anderson
Chief Ideas Officer
For me, Business is RELATIONSHIP.
If you are desiring an honest, direct and to-the-point approach to your business marketing, I would love the chance to chat.
Success for you and your business
is only one click away.
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