Marketing Secret #96 It’s Impossible To Fail!

“Failure is the opportunity to begin again more intelligently.” Henry Ford

Let’s begin by starting off with a little exercise that has nothing to do with the specifics of making any kind of business work; yet has everything to do with making a business work!

What am I talking about?

Well, the actual idea is rather hard to express without using an example, so I’ll tell you how it works through the form of a story about myself.

One day, back when I was living at my sister-in-law’s, failing with my mail order projects, and everything else I tried, I came to a horrible realisation: I might have to get a job where I would work for someone else.

I had only had a couple of those jobs before in my life. The first I left because my boss wanted me to lie to sell more things and I didn’t think that was ethical. The second company I worked for went under less than a year after I started working there.

Anyway, back to my sister in law’s driveway.

I was scared that day. Scared that I would have to live a life of both financial and creative poverty.  Scared I’d have no place for my kids to live and go to school. Scared that I was a failure.

But then something happened...

Dr Napoleon Hill, author of “Think and Grow Rich”, wrote about a concept called “Definiteness Of Purpose” almost seventy years ago. A concept that is akin to manifestation.

This concept, as defined by Dr Hill, is basically the idea of knowing in your heart of hearts that you are going to reach your goal, whatever it may be. It’s the idea of being so crystal clear, and centred on your purpose, that it is just a matter of time before you achieve it.

Now it doesn’t mean that you are required to be a workaholic, with no family life, or fun and games. Not at all. Definiteness Of Purpose means that you are so clearly on track, that you will have the attainment of these personal goals of life as part of your masterfully designed plan, as well!

Definiteness of Purpose is a subconscious determination that is not spoken about out loud. No, if you talk about it, it will not happen. A Definiteness of Purpose must be held in the subconscious mind, to constantly fuel the conscious mind.

And for me, I needed to “watch” myself achieving my goals to keep my Definiteness of Purpose on track.

It’s a sure fire way to keep the motivation level you need when things don’t seem so hot.

And I assure you, that without this Definiteness of Purpose, your chances of success are greatly reduced, and the chance of failure, is very high.

Which leads me to another topic.


Everyone I knew thought I was a failure.

I mean, living on relative’s couches with no job is not high on the list of successful people’s accomplishments.

How many successful people do you know who are homeless, jobless and in debt up to their yin-yang?

Not many.

See, that’s how everyone I knew thought of me. A total failure and embarrassment.

Now, I agreed with them, but only to a point.

After I read Dr Hill's book, I made a conscious effort to change the concept in my mind – not ever telling anyone what I was doing, because it would only feed the flame of discouragement from them.

I did not consider myself a failure.

I considered myself a success who was going through a temporary setback period.

See the difference?

I hope you do, because the attitude I had is the difference between staying on the relative’s couches, and living the life I now have.

If I admitted defeat, I would have been defeated, and a certifiable failure.

I knew that by adopting the attitude that I was a success, combined with my Definiteness of Purpose, that true failure was impossible.

I also learned that failure isn’t even a valid concept.

No, results are what you get when you try something. Not success or failure.

So when my results weren’t good, then I had to keep moving ahead until the results were what I wanted.

Innately, I knew that bad results did not mean I was a failure or a loser.

No, I knew that bad results were temporary, and good results were there waiting for me!

You will get what you want, if you apply the Definiteness of Purpose theory to your own life.

Now, you have an advantage I didn’t have until I almost ran out of fuel.

Now, you have the knowledge I developed.

You also now have the tools and the assistance necessary to make things happen with positive results.

You have many advantages I never knew about until I wasted tens of thousands upon thousands of dollars, and month after month of poor results. You have everything you need, right here in front of you!

Okay, now we’ve talked a bit about setting your mind to succeed, and the lack of any possibility of having failures.

Remember, you only get results; no failures!

Good results. Poor results. Just results.

No more thinking about failure.

Only rational analysis of your results. If they’re good, do more of it!

If they suck, forget it and throw it in the bin!

But don’t get yourself stuck in some useless self-defeating image of yourself as a failure.

It doesn’t help and it isn’t productive. Since there’s no such thing as a failure, how can you be one? You must only be experiencing some temporary bad results. No problem. Just get off your butt and change what didn’t work until you find the things that do work. It’s just timing. Keep going and find your good results! They’re out there!