What your audit will uncover:
1. Brand Clarity & Perception
Is your brand clearly communicating your purpose, values, and vision—and how is it actually perceived by your
audience?
2. Industry Insights & External Forces
Are you aware of the external forces thata are changing your industry, and will this have a positive or negative impact on the performance of your business?
3. Market Positioning & Differentiation
Where do you sit in the market, how do you compare to competitors, and what makes you truly stand out?
4. Strategic Alignment & Growth Opportunities
Is your brand aligned with your business goals, and what changes could unlock growth, relevance, or a stronger customer connection?
To get the most value from your audit, please take a few minutes to answer the following questions: