You need to track your results - Always.
As in Marketing Secret #32 where we talked about testing your market, we need to apply the same principles and track your results - good or bad.
This is crucial to your success as testing and also to the timeline of your success.
If you don't know what's working and what not's working, you won't have any way of knowing what to change, tweak or adjust.
Things aren't always as they seem. So Never assume anything!
You really can't guess whether something is working or not or go by 'gut' feeling. If that's the case, you may as well leave it to the Gods to save your business!
I know I'm getting repetitive, but they do say, you need to repeat it at least five times before you remember, so here goes.
Ok, point taken ... track my numbers.
Great! But what should I be tracking?
You need to know the following as a minimum to accurately track your results:
Once you have calculated these figures you are then able to compare them to your normal store figures. This way you know your numbers.
As you embark on new strategies and campaigns you will have the foundations to gauge exactly, the best campaigns for your business.
If this all seems overwhelming at this stage, don't let it be.
It's one step at a time and all a part of the master plan of you being the Master Entrepreneur in your industry.
The pieces of the puzzle will all fall in to the right place in the right order if you persevere.
If you need advice, guidance or support with understanding your marketing numbers, reach out to us at firstname.lastname@example.org or book a 15 minute no-obligation call with one of our team.
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