Marketing authority Tony Robbins says that the definition of insanity is to do the same things you’ve always done and expect to get different results.
Quite profound, wouldn’t you say?
So, let’s think about this some more.
Are you wondering how to get different results in your business, while continuing to do what you’ve always done? If yes! Then we need to talk.
You see, for results to change, the steps leading to them must change. In other words, you must change what you do!
I know that sounds insane (like you don’t know that already).
Well, it may sound insane, but I have to tell you, my experience teaching thousands of professionals from many specialties has shown me this is a BIG problem. How can people reach new levels of success and self-esteem without changing their behaviour?
Let’s get real, the only that likes to be changed is a baby with a wet nappy!
I’m being very honest. Convincing people to change how they think about their business is the greatest challenge I face!
Why? Because we’ve all been taught to think that being “good” is good enough.
That knowing how to handle clients/customers/patients is all it takes.
That “image” and “personal promotion” will catapult us to levels of income most people only dream about.
Well, it’s time for the bucket of ice water!
Remember, I’m speaking from experience here. I’ve been there just like you. And, I can assure you now, that as soon as you change your thinking, you’ll not only change your income, you’ll change your life!
What kind of thinking am I talking about?
Well, the kind that says things will improve as soon as you get “your name out there”, as soon as you establish a “reputation”.
Please understand. I’m not saying name recognition and a positive reputation won’t help. They will … A little. And they certainly can’t hurt!
But, the time and money spent getting such so-called “ingredients of success” in place puts many people out of business, or at best, provides them with a meagre income.
You know, if all it took was name recognition, most of us would be rich. And, since so many business and sales people offer ads with names and pictures on them, their phones must be ringing off the hook, right?
Now, you and I both know that the theory of name recognition and image is far different from reality.
Reality is, the phones don’t ring, at least not often enough. There’s a long, long wait between calls, sometimes years and years, before recognition and image bring in the big money. If you’ve got lots of time and money, just keep doing what you’re doing.
The same holds true for people coming into your place of business. Recognition and image will also not fill your place of business with wall to wall people. Sure word of mouth will help, but it generally takes years of people talking for the word to get around.
But, if you want to speed the process up, stop doing what you’re doing now and start marketing in a different, direct way. People will call. Not only that, they’ll call or come in because they’re interested in your product or service.
And, as I said earlier, getting clients/customers/patients to respond is the bottom line.
When you recognize that having other people recognize you doesn’t pay the bills, you’ll be on your way. When you accept that your mind has to become a marketer’s mind, you’ll begin the process of a new life.
When you realize that top-producing business and sales people don’t do what everyone else does … and that behaving differently is the reason they’re top-producing, you’ll make a big breakthrough!
It’s true! How you see the world determines how the world sees you.
In other words, if you think the world is full of people who are interested in what you have to sell, and that your job is to find those people through marketing, you will find them!
If, on the other hand, you feel your “professionalism” and “good name” are enough to make people beg for your products or services, but you’re not making sales, it’s time for a new view.
We always, always get what we want – if we have the psychological strength to focus on it, filtering out all the noise and meaningless static that surrounds us. I firmly believe that.
And I know, if you’re paying attention to “image” and “professionalism”, you’re letting meaningless noise drown out what’s really important!
Which is …? Getting interested people to respond to you!
I hope that this is making sense, because you’ll need to adopt a new attitude to make your business work for you, year after year.
Open yourself to new realities.
When you do, you can experience all kinds of new successes!
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