Live Webinar · Hosted by YMM & Partners

The EU-Australia FTA:
Your Playbook for Expanding to Australia.

Join Sebastian Silanesu and Heli Lötjönen for a live, strategic briefing on what the newly signed EU-Australia Free Trade Agreement means for European companies. Discover how to safely navigate your market entry, validate demand, and leverage 0% tariffs.

Validated Market Insights
100% Free Session
Upcoming Session

From Europe to Australia — Strategic Opportunities Post-FTA

--
Days
--
Hours
--
Minutes
--
Seconds
15 June 2026 at 3:00 PM GMT (London)
Format Live on Zoom
Length 45 min + Q&A
Cost Free
€47.1b
Total Bilateral Trade
450m
EU Consumers
0%
Tariffs on Key Machinery
14th
Largest Global Economy
Inside The Briefing

Validation Before Action.

A focused, data-driven look at the new landscape for EU exports, removing the guesswork from your international expansion strategy.

/ 01

Decoding the EU-AU FTA

What the tariff eliminations (5% to 0%) mean for EU machinery, automotive, pharmaceuticals, and food/beverage exporters.

/ 02

The Australian Market Landscape

A geographic breakdown of where imports land. We'll show you why NSW and VIC dominate, and why WA is the fastest-growing hub for critical infrastructure.

/ 03

Market Validation Strategy

Why market research is critical before shipping your first container. We apply YMM's data-driven methodology to test viability before you spend.

/ 04

Supply Chain Fundamentals

A primer on managing European-Australian logistics, followed by live Q&A to answer your specific industry and operational questions.

Your Hosts

Expertise grounded in strategy and execution.

Sebastian Silanesu is the Head of Innovation at Your Marketing Machines (YMM) in Brisbane, Australia. With deep expertise in data-driven business analysis and strategic market entry, Sebastian helps businesses validate their growth ideas before risking capital.

Heli Lötjönen is an international trade and logistics strategist based in Finland and founder of Smart Advice Oy. She advises companies on global expansion, helping them design efficient logistics and supply chain solutions that reduce risk and support profitable growth in international markets. Drawing on more than two decades of experience and a broad international network, Heli provides practical guidance on moving products across borders and building scalable supply chains for export success.

  • Direct insights into international trade and cross-border logistics.
  • Practical strategies for reducing supply chain risks while supporting growth.
Heli Lötjönen
Heli Lötjönen Founder, Smart Advice Oy
Sebastian Silanesu
Sebastian Silanesu Head of Innovation, YMM
Don't miss out

The window between signing and ratification
is when smart businesses act.

Reserve your seat. Walk away with the frameworks, the market data, and the next steps required to successfully bring your products to Australia.

Register now

Secure your place at the FTA Webinar