Advertising Mistake #3 Offering Nothing New
Have you ever heard Einstein's definition of insanity?
"Insanity: doing the same thing over and over again and expecting different results."
Do you find yourself with the same unsatisfactory results? If yes, it's time you take a closer look and ask yourself these
- Given all of the other alternatives, why should I hire you?
- Why should I do business with you instead of someone else?
- Why should I work with you when I’m ready to buy?
- What’s different about you?
- What’s better about you?
Is all you can come up with something meaningless like: quality, trust, dependability, and service?
Look through your advertising.
Do they have phrases like “Personalised Service” or “Best Tasting” or “Number One”? Things like that? Do you talk about yourself in your advertising, saying things like, “We Care”?
If they do, you must understand that none of these lines produce any of the five steps necessary to get people to respond to your marketing and advertising.
Look at the proven advertising formula in action below:
- Get Attention!
- Arouse interest and emotions
- Tell an interesting story in a believable way
- Offer an incentive for people to take action now!
- Ask for action, and make it easy for people to do it
Now, look at your advertising again. Can you see if you are offering information that prospective clients would certainly be curious about?
The key is offering information. Not your pitch for excellence. That’s not what prospects want.
They just want to know:
How to get the best value for the Product and/or Service
Right? Doesn’t this information have a great chance to raise the curiosity of a client? (No, it won’t get the attention of someone who isn’t interested in your offerings, but who wants to waste time with them anyway?)
What it will do is provide you with something new. Something different. Something that will make people want to contact you instead of all your former competitors!
So as you keep thinking about this, remember, don’t spend any money on advertising or marketing unless
You have something to offer that’s of interest
You expect it will get direct and immediate responses, and
Stop offering the same old boring stuff that everyone else offers.
Start offering information people want, and you’ll be the new presence in their lives!
If you need help in finding your Real Mission, reach out to us at email@example.com or book a 15 minute no-obligation call with one of our team members