Marketing Mistake #7
Don't Follow the Pied Piper!
Do you remember this story?
Legend has it that a German town, overrun by rats, enlisted a rat-catcher for their removal.
When the citisens refused payment for his service, he wielded his instrument's magical power
on their children, leading them away as he had the rats.
Now, why does this story matter in the realm of marketing?
Regrettably, I come across countless business cards, flyers, and marketing brochures from various industries, all resembling one another and conveying identical messages.
The invested time and money in these materials easily amount to hundreds of hours and thousands of dollars.
March to your BEAT! Let's have a chat about your business efficiency.
Book Here for a free 30-minute meeting with our Chief Ideas Specialist, Andrea Anderson.
Are you following the flute of the Pied Piper? Or are you marching to the beat of your drum?
Use the following questions in these 3 steps to evaluate your marketing.
Step 1 - Evaluate your Marketing Material designs
Regardless of the expense, does your marketing resemble everyone else's?
Do you make the same promises as your competitors?
Step 2 - Assess your Online Marketing:
Is your online marketing message inconsistent across platforms?
Are you promoting your business rather than offering solutions?
Just because "everyone else" believes digital or online marketing is the ONLY way to attract business today doesn't mean you should succumb to that trap! Many people go out of business or miss opportunities by following the crowd.
Remember the saying, "If you do what you have always done, you will get what you have always gotten?"
Or perhaps, "The definition of insanity is doing the same things and expecting a different outcome?"
If these sayings feel familiar and your answer is a guilty yes, this is a timely reminder for you!
Our role here is to prompt you to focus on marketing that accomplishes two things:
Step 3 - Stand Out from the Crowd:
Instead of striving to be original or different, or worse, trying to be something you're not, identify the unique ways your business delivers your product and service AND sell that.
When people search online, they are indicating they have a problem and are seeking a solution.
Sell your solution, not how you are different. Remember, if you claim to be different or the best, you have to prove it.
And to prove it, you need to have the right rungs on the ladder! Stop following the Pied Piper!!! Nothing worthwhile comes for free.
At some point, you need to be prepared to put in the hard yards for your business to succeed.
So, be prepared to be unique and focus on what's important – how your solutions can positively impact your prospects.
Andrea Anderson is a passionate advocate for business entrepreneurship with over 20 years of business ownership experience.
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