Marketing Mistake #8 

Leaving Change to Chance

Whether you're offering a product or service, everything follows a process. Each step or point leads to another, creating a path from inquiry to customer—a journey that demands constant growth, learning, and adaptability. Stagnation is not an option.

The same principle holds for marketing; it's not merely a supplementary activity but an essential element defining your business's existence. To be found repeatedly, we must enhance our marketing strategies continuously.

Marketing isn't an occasional task; it's a vital life force comparable to the air we breathe.

Imagine marketing as the oxygen sustaining your business—continuous, flowing, and enriching. It's a dynamic process that requires perpetual attention and improvement.

To thrive, one must be willing to embrace growth, learning, change, action, and prosperity.

Need assistance navigating your customer journey? Let's chat now.

Book Here for a free 30-minute meeting with our Chief Ideas Officer, Andrea Anderson.

Drawing inspiration from scuba diving, where the mantra is "ABC" – "Always Breathe Continuously," our company adheres to a similar rule, "AMC" –

“Always Market Continuously”

This implies that your marketing machinery must remain operational 24/7, 365 days a year, ensuring a continuous influx of prospects and leads into your business, with a percentage eventually becoming your clients, customers, or patients.

Now, it's crucial to grasp one thing—I am consistently engrossed in reading, attending seminars, engaging in conversations, and doing everything possible to advance my marketing education.

I've come to a profound realisation: the more I learn, study, and grow the more my business flourishes, and I evolve into a better business owner. In the realm of marketing, countless little-known secrets hold immense value, potentially worth millions.

However, the misconception that learning once is sufficient couldn't be farther from the truth. Achieving excellence demands continuous study, experimentation, and testing. As the adage goes, if you don't grow, you stagnate.

So, here's tip #1: Marketing is fundamentally about comprehending human nature—how we function, think, make decisions, and our inherent conditioning.

The better you fathom the intricacies of the human mind, the more impactful your marketing will be. After all, you're marketing directly to people—their emotions and the very core of their being.

Yes, it's hard work, but who said it was going to be easy? If it were, everyone would be doing it!

Be prepared to provide your prospect, lead, or inquiry with a compelling reason to act immediately. Whether it's through free reports or valuable information, everyone needs a compelling motive to stir from their current state.

Ensure you give them one!

Click Here to Scroll to The Top Click Here to Scroll to The Top

If you need help finding your Real Mission, reach out to us at,
or call 0401304662, or book a 30-minute no-obligation call with one of our team members

Meet the Marketing Machine

Andrea Anderson

Chief Ideas Officer

For me, Business is RELATIONSHIP.

If you are desiring an honest, direct and to-the-point approach to your business marketing, I would love the chance to chat.

Success for you and your business
is only one click away.

Let's Chat Now Let's Chat Now

Our Latest News & Blogs

Learn how to become a marketing machine by reading our articles below.

Marketing secret #1 Creating a Wow Brand Culture

Creating a "wow" brand culture goes beyond just offering great products or services...It's about cultivating an environment where every aspect of your brand resonates with your clients on a deeper level.  Here are some key strategies to help you build a wow brand culture:

Marketing Secret #99 The Ten Characteristics of Top Producing Businesses!

This particular secret isn’t necessarily an individual secret. It’s more of a compilation of a bunch of secrets. The secrets of the real top producing businesses. Now, over the years, I’ve trained over 13,000 business owners and professionals. And I’ve seen things that have left me to believe that there are characteristics that the top … Read More

Marketing Secret #2 - Doing What You’ve Always Done Only Gets You What You’ve Always Got!

Marketing authority Tony Robbins says that the definition of insanity is to do the same things you’ve always done and expect to get different results. Quite profound, wouldn’t you say? So, let’s think about this some more. Are you wondering how to get different results in your business, while continuing to do what you’ve always … Read More