Marketing Mistake #8
Leaving Change to Chance
Whether you're offering a product or service, everything follows a process. Each step or point leads to another, creating a path from
inquiry to customer—a journey that demands constant growth, learning, and adaptability. Stagnation is not an option.
The same principle holds for marketing; it's not merely a supplementary activity but an essential element defining your business's existence. To be found repeatedly, we must enhance our marketing strategies continuously.
Marketing isn't an occasional task; it's a vital life force comparable to the air we breathe.
Imagine marketing as the oxygen sustaining your business—continuous, flowing, and enriching. It's a dynamic process that requires perpetual attention and improvement.
To thrive, one must be willing to embrace growth, learning, change, action, and prosperity.
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Drawing inspiration from scuba diving, where the mantra is "ABC" – "Always Breathe Continuously," our company adheres to a similar
rule, "AMC" –
“Always Market Continuously”
This implies that your marketing machinery must remain operational 24/7, 365 days a year, ensuring a continuous influx of prospects and leads into your business, with a percentage eventually becoming your clients, customers, or patients.
Now, it's crucial to grasp one thing—I am consistently engrossed in reading, attending seminars, engaging in conversations, and doing
everything possible to advance my marketing education.
I've come to a profound realisation: the more I learn, study, and grow the more my business flourishes, and I evolve into a better business owner. In the realm of marketing, countless little-known secrets hold immense value, potentially worth millions.
However, the misconception that learning once is sufficient couldn't be farther from the truth. Achieving excellence demands continuous study, experimentation, and testing. As the adage goes, if you don't grow, you stagnate.
So, here's tip #1: Marketing is fundamentally about comprehending human nature—how we function, think, make decisions, and our inherent conditioning.
The better you fathom the intricacies of the human mind, the more impactful your marketing will be. After all, you're marketing
directly to people—their emotions and the very core of their being.
Yes, it's hard work, but who said it was going to be easy? If it were, everyone would be doing it!
Be prepared to provide your prospect, lead, or inquiry with a compelling reason to act immediately. Whether it's through free reports or valuable information, everyone needs a compelling motive to stir from their current state.
Ensure you give them one!
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Chief Ideas Officer
For me, Business is RELATIONSHIP.
If you are desiring an honest, direct and to-the-point approach to your business marketing, I would love the chance to chat.
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