The Art of Persuasive Marketing explores the link between language and consumer behaviour. This interactive session provides practical strategies to help small business owners create messages that resonate, build trust, and inspire action.

What you will learn:

1. The psychology of persuasion – Apply Robert Cialdini’s six principles—reciprocity, scarcity, authority, consistency, liking, and consensus—to your marketing.
   
2. Crafting compelling messages – Speak directly to your audience’s needs and desires using storytelling, emotional appeal, and persuasive techniques.
   
3. Building trust and credibility – Establish authority through evidence, testimonials, and endorsements to strengthen your reputation as a trusted voice.
   
4. Adapting messages across channels – Tailor your language for digital and non-digital platforms to reach different audiences effectively.
   

This is a hands-on workshop, so bring examples of your current marketing content for review and discussion. You will leave with actionable strategies to make your messaging more effective immediately.

This session is delivered by the Digital Solutions Program, in partnership with the City of Moreton Bay, and presented by the Your Marketing Machines team.

Eligibility Requirements

Participants should meet the following criteria:

• Fewer than 20 full-time equivalent (FTE) employees
  
• Based in Queensland, the Northern Territory, or Western Australia
  
• Hold an active Australian Business Number (ABN)
  

Have you ever thought: “I make good money… so why do I still feel uncertain or behind?”

This powerful session helps you examine the alignment of your business, your money, and your deeper purpose.

It’s time to stop guessing and start building wealth that actually means something for you.