📅 Date: Tuesday, 6 May
🕔 Time: 5:00 PM – 7:00 PM AEST
📍 Location: Your Marketing Machines, East Brisbane, Australia
🎤 Hosted by: Andrea Anderson

Event Overview:
Struggling to craft powerful marketing messages that connect with your audience? Feel like your words sometimes come out as ‘double-dutch’ or ‘goobedy-gook’?
Then The Art of Persuasive Marketing workshop is for you.

In this interactive session, we’ll explore the deep relationship between language and consumer behaviour, revealing the psychological principles behind effective persuasion. You’ll gain the tools you need to communicate clearly, confidently, and persuasively — and drive real results in your marketing efforts.

In this hands-on workshop, you’ll learn how to:
✅ Understand the psychology of persuasion, including Robert Cialdini’s 6 Principles (reciprocity, scarcity, authority, consistency, liking, and consensus)
✅ Craft compelling marketing messages that resonate with your audience’s needs, desires, and pain points
✅ Build trust and credibility through evidence, testimonials, endorsements, and authority positioning
✅ Adapt your language for both digital and non-digital marketing channels, tailoring your communication for different audiences and cultural nuances

You'll also have the opportunity to bring examples of your current marketing content for live review and discussion — so you can walk away with real, actionable improvements you can implement immediately.

📅 Date: Thursday, 29 May
🕗 Time: 10:00 AM – 12:00 PM AEST
💻 Location: Online Event
🎤 Hosted by: Andrea Anderson

Event Overview:
Are you struggling to craft powerful, persuasive messages that truly connect with your audience? If your marketing sometimes sounds like "double-dutch" or "goobedy-gook," this workshop is designed for you.

The Art of Persuasive Marketing dives deep into the psychology of consumer behaviour and the principles of effective persuasion. You'll uncover proven techniques to create messaging that attracts, engages, and builds lasting relationships with your ideal customers.

In this hands-on workshop, you will:
✅ Understand the psychology of persuasion, including Robert Cialdini’s 6 Principles (reciprocity, scarcity, authority, consistency, liking, and consensus)
✅ Learn how to craft marketing messages that resonate deeply with your audience’s needs, desires, and emotions
✅ Discover strategies to build trust and credibility through storytelling, evidence, and establishing authority
✅ Explore how to adapt your messaging for digital and non-digital marketing channels, considering demographic and cultural differences

Bring examples of your existing marketing content for live review and practical application — and leave with real, ready-to-implement improvements to strengthen your communications.

Eligibility Requirements:

• Businesses with fewer than 20 Full-Time Equivalent (FTE) employees
  
• Based in Queensland, Northern Territory, or Western Australia
  
• Must hold an active Australian Business Number (ABN)
  

📅 Date: Thursday, 19 June
🕔 Time: 5:00 PM – 7:00 PM AEST
📍 Location: Your Marketing Machines, East Brisbane, Australia
🎤 Hosted by: Andrea Anderson

Event Overview:
Ever stumbled when someone asks, "So, what do you do?" Whether in-person or online, showing up with confidence can make all the difference — especially when first impressions often happen through a screen.

Join us for this interactive, hands-on workshop designed to help you craft a clear, authentic, and impactful elevator pitch. You’ll leave with a polished 30-second introduction ready to showcase on your website, LinkedIn, Instagram bio, email signature, and more.

In this workshop, you’ll learn how to:
✅ Identify three key phrases that define your impact
✅ Build a list of signature words that reflect your brand voice
✅ Communicate your Why instead of just How you do what you do
✅ Create a business title and description that positions you powerfully online

You’ll also have the opportunity to practice your pitch live with peers, gaining valuable feedback and confidence.

Eligibility Requirements:

• Businesses with fewer than 20 Full-Time Equivalent (FTE) employees
  
• Based in Queensland, Northern Territory, or Western Australia
  
• Hold an active Australian Business Number (ABN)
  

Spaces are limited — register now and learn how to leave a lasting impression with every introduction!