bullseye gifts CASE STUDY

Market Positioning for National Growth

With a passion to showcase and support their client's business, Bullseye Gifts is expanding their product range from gift hampers to promotion merchandise.

The Challenge

With a newly built ecommerce website, how do you position yourself in a highly competitive market?

The Solution

Working within their preferred investment, identify leverage able assets the business already has.

The Result

Executing a consistent message and imagery that provides trust, confidence and continuity to support the client's core values..

Brand Awareness for Bullseye Gifts

Australian owned and operated, Bullseye Gifts supply companies with high quality custom branding on premium branded merchandise and gift hampers. The client had invested in a new e-commerce website and had decided to take their business online. With a limited budget, the intention was to create brand awareness as the market is hotly contested.

DIGITAL MARKETING STRATEGY

To support the client's brand expansion goals, a brand awareness marketing strategy was established. This incorporated a quarterly marketing calendar outlining posts and content to be shared across a variety of platforms. These are Facebook, LinkedIn, Instagram and Google My Business.

The content showcases their purpose and passion, core product ranges, reviews. The content is consistent to the business core values, take a clean and professional approach.

CRM/EMAIL MARKETING

The client had an existing database with Mailchimp. The first step was to analyse and segment the database to streamline email communications with the appropriate message.

There are two emails per month which align to the social media content.

CATEGORY:

Plan Development, Business and Marketing Coaching, Content Creation, Social Media Execution, Email / Newsletter Marketing & Google / SEO Advertising - delivered by Your Marketing Machines

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