An in-demand service in the Greater Brisbane, Australia area looking for sustainable business growth in both residential and commercial solutions.
SECTOR: Pest Management Services
ENGAGEMENT TYPE: Business & Marketing Strategy, Advisory
FOCUS: Conversion, Communication, Revenue Optimisation
With more than 20 years in the pest control industry, the client was looking for a business and marketing infrastructure to support his business. With limited options and desiring to be cost-effective, the challenge was sourcing strategies that would align to the parameters of the current option.
Through a Half Day workshop and questionnaire, the solution was not to add more strategies, rather to maximise the tasks that were already being completed inhouse. In fine-tuning their current marketing process, there was no necessity to add more, but rather maximise what they do.
Through indepth conversation and advisory support, the client has experienced increased growth - revenue, repeat business and advanced bookings.
Critical Care Pest Management is a well-established service business providing residential and commercial pest management solutions. Despite a steady flow of enquiries, the business owner believed the core problem was poor marketing and insufficient external lead generation. They approached YMM seeking help to generate more leads and increase visibility.
On the surface, this looked like a classic marketing problem. In reality, it wasn’t.
The real challenge was a conversion and communication issue, not a lead generation
problem.
Before recommending any marketing tactics or spend, we began with clarity. We conducted a half-day strategic workshop followed by a
Business, Brand & Marketing Audit to understand their enquiry and conversion management, pricing strategy, goals and
aspirations. The issues became quite clear.
Working through the YMM Framework, we were able to identify simple yet effective strategies which integrated seamlessly with their current marketing efforts. With ongoing advisory support and 'tweaks', the impact of these changes was immediate and material.
As a result of implementing the recommended strategies, Critical Care Pest Management experienced increased revenue, improved profit margins, stronger conversion efficiency, and clearer, more consistent internal communication. Repeat business was activated through structured reminder communication, operational stress was reduced, and pricing confidence improved. Most notably, the business became booked three weeks ahead of schedule — without increasing marketing spend. Importantly, this growth was achieved by optimising what already existed rather than chasing new leads, demonstrating the power of clarity-led, responsible growth.
