With a unique combination of expertise, knowledge and project management skills, Housing 101 delivers a wide range of housing
solutions.
SECTOR: Property Advisory/Housing& Accommodation Services
ENGAGEMENT TYPE: Digital Repositioning & Website Development
FOCUS: Credibility, Lead Capture and Market Proof
Housing 101 is a specialist housing advisory business with deep expertise and a strong track record of working with a diverse range of clients across the housing sector.
Despite this, their existing website did not reflect the quality, credibility, or depth of their work.
Housing 101 didn’t just need a new website.
They needed a digital presence that clearly articulated how they worked and, communicated their expertise and service model.
Without this, their business lacked a reliable way to reinforce trust and legitimacy when engaging new prospects.
This work created several important shifts for Housing 101 from an outdated, misaligned website to a credible digital presence and from a
passive website to an active lead-capture tool
Most importantly, it gave the business a digital asset that matched the quality of the work they actually deliver.
Housing 101 is a specialist housing advisory business with deep expertise and a strong track record of working with a diverse range of clients across the housing sector. Despite this, their existing website did not reflect the quality, credibility, or depth of their work. It failed to:
In short, their digital presence was undermining their real-world credibility. Only once this clarity was established did we move into the design and development of a new website. The site was intentionally structured to:
As a result of this engagement, Housing 101 now has:
And critically, the capability to continue using and evolving the asset without long-term dependency.
This engagement wasn’t about building a website. It was about creating a digital foundation that accurately reflected a credible business. By prioritising clarity and positioning before design, Housing 101 avoided investing in a cosmetic fix and instead built a practical business asset that supports long-term credibility and growth.
Initially, the client presented themselves as a SDA project management provider supporting individuals seeking their own NDIS accommodation. However, after the initial deep dive process, the client displayed a wide range of projects across many situations.
The current website lacked trust, credibility and reliability. A simple 'place holder' the website didn't provide any explanation, descriptions or clearly defined the level of expertise the client possessed. More importantly, none of the projects were displayed, therefore making it difficult to market and build brand awareness.
Once the deep dive strategy was finalised, the decision was made to establish the website navigation based on projects completed. The intention was to highlight the client's project management experience, which has the ability to transfer from one specific situation to another.
The website is navigationally friendly, allowing the client to promote and build brand awareness within a specific market base.
The style of website format fits perfectly for businesses with multiple projects across a wide range of audiences.