With the explosion of health, fitness and beauty products and services readily available, Organic Simplicity, a home-based business, desired to showcase their expertise, passion and knowledge, while maintaining their ethos and values throughout their entire business marketing strategy plan.
How do you improve and highlight expertise, knowledge and values within a very competitive industry without looking like everyone else?
Create a business brand that supports the owner's personal and professional values, and capture the essence of their solutions in their language.
A fully-formed and comprehensive business marketing solution which supports the goals and ambitions of the owner.
Organic Simplicity is a local skin rejuvenation clinic based in Flagstone, Queensland. Offering advanced skin rejuvenation therapies such as Collagen Induction Therapy (CIT) Micro Needling, Dermaplaning, Microdermabrasion, Hydrabrasion, and LED Phototherapy. With the latest technology in skin analysis, combined with expertise and passion, the new byline became - "we want to help you fall in love with your skin again."
Having started the business in 2018, the client realised that their current business brand negated how they wanted their clients to feel.
With the white font on black background, poor use of colour such as fuscia pink and purple, imagery and layout made it difficult to create a cohesive and positive web experience. The old website had been created on a Go Daddy platform which contained limited functionality and user-ability.
.png)
Imagery is purposeful aligning with skin conditions which most people suffer from, as an example of visual connection. The language is complimentary to both the images and the brand. Rather than contrasting, the new website is inviting as well as easy-to-read.
This website has the ability to become e-commerce based as the back end has been set up ready to operate. There
is also the opportunity to include payment gateways, automated email re-marketing campaigns and booking appointments.
After discussions with the client to understand their vision, the new business branding is in alignment with their intention. The colours are chosen to provide peace, calm and tranquility, as well as presenting a professional, friendly and experienced brand.
Brand Audit, Marketing Research, Industry Analysis, Plan Development,
Website Development, Content Creation & Social Media Research and Execution
- Delivered by Your Marketing Machines Brand Design and Brand Repositioning - Delivered by Design Governess Website:
www.organicsimplicity.com.au