New Website Build
Starting with in-depth discussion with the client, key elements or 'non-negotiables' were defined
firstly to ensure these could be achieved in a new website. Some of these key elements noted included the ability for each course
to have its own lead capturing form so the Office staff could respond quickly; each course to have its own unique landing page for
promotion and nationally based trainers to be promoted. The website needs to be purposeful, simple-to-navigate, easy to find the right
course and apply, while simple to administrate new course inquiries.
As a leading tertiary education provider with more than 20 courses available, the website had to
support the main organisation, more than 1200 students annually and more than 30 trainers across Australia.
Utilising the current brand guide, the website was re-built to be modern, relatable to their
specific audience while being user-friendly.
The imagery was provided by the client, which also highlights their core values of commitment, safety, family first and passion.
Creating consistency in the course layout, the website was increased in size from 40 pages to 145 pages,
making it simple for both the end user and client administrators to respond to all inquiries. Every course has the exact same layout
with all relevant information and its own Lead Capturing form. With its own form, administrators are able to respond to all inquiries
quickly and efficiently, reducing the need for multiple emails and conversations.
Every set of courses has its own colour combination, which also makes it easy for the enquirer to
apply for the right course.
Multiple course pages, allows the client to add new courses, turn off temporarily if necessary and
update content, quickly.
As a national provider, the website identifies the wide expertise of their trainers throughout
Australia. This makes it easy for enquirers to sort based on the geographic location of trainers.
Since going live with the new website, the client has experienced double the inquiries and a
conversion of 82% of inquiries to students. The impact was almost immediate to the bottom line.