Having invested 15 years in the solar solution industry and experiencing the changing nature of the sector, it was essential to understand the diversity, complexity and variety within the sector.  

From the market research a strategic execution plan was developed with a 12 month to 2 year timetable.  More importantly we identified niche markets within the industry which aligned to the owner's own values. 

The brand elements were purposely designed to support the 'legacy' of SQ8 from a cattle brand used by previous generations to supporting the future of sustainable energy solutions.  The high-end simplicity, structure and trust, supports the owner's values and vision for a better future.  

A complete rebranding is perfect for an expanding business who desires their marketing position to be reflected by their brand.

The website was intentionally developed to attract home-owners and commercial operators, seeking a more specific solar and energy saving solution for their lifestyle.  Desiring to be more than just a cheap solar service, SQ8 showcases how their solutions are designed for the owners specific circumstances, where solar is a necessity to a better quality of life, while supporting their desires.

Keeping the website simple yet user friendly, supports the owner's own methodology towards making the complex a very simple and enjoyable experience for his clients. 

As a renewing business, the client wanted to highlight their business goals and aspirations, in a highly competitive market.

The intention of the communication strategy was to establish the client as an expert while sharing their vision, mission and values.  E-Books and welcome booklets were created as lead generation and information sharing tools. 

As the client chose to outsource his marketing support, ongoing business marketing coaching was requested.  The provision was to act as a 'Sounding Board' for new business ideas, options and solutions while seeking to expand into new markets and provide additional services to his clients. 
The coaching process undertaken aligned to his business goals and aspirations while also offering alternative approaches to achieving success.