The first important step was to complete a marketing analysis. This process incorporates a complete
competitor market research, keyword analysis and google compatibility.
This process allowed us to implement a SWOT analysis to determine how best to position in the market
space. Secondly, an Owner Personality and Capability audit was completed. In this process we understand the decision maker's thought
processes, identify how best they operate and determine the personality attributes that supports the positioning strategy.
With this in mind, The Enterprise Edge has a unique style and flair, minimising traditional accounting
language and staid imagery. Instead the language takes a 'forward' approach, sets an expectation of business behaviour and demands